RE100 is a global initiative made up of the world’s most influential businesses committed to using 100% renewable electricity. It encourages large companies to lead the clean energy transition by matching their electricity consumption with renewable sources.
To meet these ambitious goals, many RE100 companies rely on renewable credits — also known as renewable energy credits or RECs — as a recognised and practical way to claim the use of green electricity. A renewable credit helps companies prove that a unit of their electricity consumption has come from a renewable source, even if it wasn’t produced on-site.
This approach not only supports global sustainability targets but also boosts demand for clean energy generation, helping to shape a greener, low-carbon future.
What are Renewable Energy Credits (RECs)?
Renewable Energy Credits represent proof that one megawatt-hour (MWh) of electricity was generated from a renewable source and added to the power grid. These certificates can be bought and sold, allowing companies to claim the environmental benefits of green energy without directly receiving the physical electricity.
In simple terms, when a company buys RECs, it is supporting renewable energy generation somewhere in the world. This allows them to match their electricity use with clean energy, even if their operations are in places where renewables are not widely available.
How RE100 Companies Use RECs to Meet Their Goals
RE100 companies use a range of strategies to meet their renewable electricity targets through RECs. Some purchase local RECs to support green projects in the regions where they operate, while others choose internationally recognised credits like I-RECs or TIGRs to cover global operations.
According to Google, the company has matched 100% of its global, annual electricity consumption with renewable energy, purchasing renewable energy certificates (RECs) and guarantees of origin (GOs) every year since 2017, prioritising purchases from new, additional projects to drive meaningful climate impact.
Other RE100 members like IKEA, Apple, and Microsoft also use RECs to balance their carbon footprints while investing in solar and wind farms to generate their own green power.
Benefits of Using Renewable Credits for RE100 Compliance
Using renewable credits provides flexibility for companies operating across different countries and energy markets. Not all locations have the same access to renewable power, so RECs allow firms to support clean energy development globally while still meeting their internal goals.
It is also a cost-effective solution, especially for companies just starting their sustainability journey. RECs offer a credible and recognised way to claim renewable energy use while companies plan longer-term strategies like on-site installations or direct Power Purchase Agreements (PPAs).
Moreover, aligning with RE100 and using renewable credits sends a strong message to customers, investors, and stakeholders that a company is serious about climate action.
Challenges and Considerations When Using RECs
While RECs offer many benefits, they must be used responsibly. One of the main concerns is making sure they are credible and traceable. Companies must avoid double-counting, where more than one party claims the same REC.
The I-REC Standard Foundation explains that globally recognised systems like I-RECs and Green-e ensure that certificates are properly issued, tracked, and retired. It’s also important to choose RECs that reflect recent generation and, ideally, come from new renewable projects that add value to the energy system.
Looking Ahead: The Future of RECs in a Global Energy Transition
As more companies and governments commit to net zero goals, the demand for renewable energy and RECs will continue to rise. New innovations, such as hourly matching of renewable generation to energy usage and blockchain-based tracking, are helping improve transparency and impact.
The role of RECs will likely expand as part of a broader strategy that includes energy efficiency, clean tech adoption, and direct investments in renewables.
Final Thoughts
RE100 companies are leading the global shift towards a cleaner energy future. By using renewable credits, they can meet ambitious targets while supporting renewable energy development across borders. With trusted partners like Asiarecs, making the transition to 100% renewable electricity is not only achievable — it’s already within reach.
How Asiarecs Helps RE100 Companies Meet Renewable Credit Targets
At Asiarecs, we understand how vital renewable credits are in helping RE100 companies meet their sustainability goals. That’s why we work closely with our clients to provide high-quality, certified renewable credits that meet international standards.
We offer a range of options, including international RECs such as I-RECs and TIGRs, and ensure every credit is traceable, verifiable, and aligned with your environmental commitments. Our team provides tailored support, helping you select the right renewable credit mix based on your locations and reporting requirements.
Whether you’re starting out or expanding your green strategy, we’re here to help you meet your renewable electricity targets and move confidently toward a low-carbon future. With Asiarecs, you don’t just purchase certificates—you partner with experts who care about real impact.
